Instagram Audit: Strategic guidance on what’s working, what’s missing and what to fix

This is a practical, story-first Instagram audit designed to give you clarity before you create more content.

I review your profile, bio, positioning and content through the lens of trust, connection, and conversion. You’ll walk away knowing what to keep, what to change, and where to focus your energy so that your time online actually moves your business forward.

It’s especially useful for women building personal brands, service-based businesses, or product brands where trust and credibility matter.

Basic Audit: Structural clarity and positioning

This audit focuses on whether your account is set up to earn trust and make sense to a stranger. Includes:

• Handle, name field, and SEO optimisation
• Profile photo, bio clarity, and positioning
• Clarity of your offer and who it’s for
• First-impression check (from a non-follower’s perspective)
• Use of key Instagram features (highlights, pinned posts, reels, audio)
• Review of post captions and how to optimise them
• Written feedback on: what’s clear, what’s confusing and what needs tightening

You walk away with a clear, credible profile that explains who you are, what you do, and why someone should care.

Standard Audit: Performance, storytelling, and conversion diagnosis

This audit looks at why your content isn’t working the way you want it to and what to change next. This is strategic depth, honest feedback, and a clearer growth path that actually leads to clients or customers.

You get everything in the Basic Audit, plus:

• Underperforming content review where you submit up to 5 pieces of content you feel didn’t perform. I analyse the hook, the story or message, the caption and the call to action. You get specific, actionable feedback on why it likely underperformed and how it could be reworked.
• Clear priorities and next steps to help to know what to stop doing, what to simplify, what to double down on and what type of content will move the needle.
• A recorded video walkthrough of your account and content where I explain what I’m seeing, why it matters and how I’d approach your account if it were mine.

Why trust me

I’ve helped close to 100 women start and scale their presence on Instagram, many of them building brands alongside work, family, and limited time.

Alongside that, I’ve built and grown multiple online brands myself. I run a travel brand with 32,000 followers, supported Yaya’s Rusks to launch and grow to 33,000 followers, and helped a teacher reach 230,000 views on her first video and build an engaged community of 5500+ followers.

Everything in this audit is based my real-world experience — what I’ve tested, refined, and know works to build trust, connection, and conversion.

What happens after purchase

Once you purchase your audit, you’ll receive an email with a short form requesting the information I need to complete your review. Turnaround time begins from the date you submit that information, not from the purchase date.

• Basic Audit: Delivered within 7 days of receiving your completed submission.
• Standard Audit: Delivered within 10 days of receiving your completed submission, including the video walkthrough.